<?xml version="1.0" encoding="UTF-8"?><rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>Marketing Copy &amp; Content | Portfolio of the Cobalt Creative</title>
	<atom:link href="http://portfolio.thecobaltcreative.com/project_category/marketing-copy-content/feed/" rel="self" type="application/rss+xml" />
	<link>http://portfolio.thecobaltcreative.com</link>
	<description></description>
	<lastBuildDate>Sun, 29 Mar 2020 21:31:20 +0000</lastBuildDate>
	<language>en-US</language>
	<sy:updatePeriod>
	hourly	</sy:updatePeriod>
	<sy:updateFrequency>
	1	</sy:updateFrequency>
	<generator>https://wordpress.org/?v=5.3.21</generator>
	<item>
		<title>Traveling the Tri-State Area for Business? You NEED to Check Out These Co-Working Spaces</title>
		<link>http://portfolio.thecobaltcreative.com/project/traveling-the-tri-state-area-for-business-you-need-to-check-out-these-co-working-spaces/</link>
				<comments>http://portfolio.thecobaltcreative.com/project/traveling-the-tri-state-area-for-business-you-need-to-check-out-these-co-working-spaces/#respond</comments>
				<pubDate>Sun, 29 Mar 2020 21:27:36 +0000</pubDate>
		<dc:creator><![CDATA[cobaltadmin]]></dc:creator>
		
		<guid isPermaLink="false">http://portfolio.thecobaltcreative.com/?post_type=project&#038;p=196</guid>
				<description><![CDATA[Shared workspaces and coworking spaces are on a brisk upward trend in popularity. Our work is becoming more remote, and our business travel is occurring more frequently. A need for finding dynamic and efficient workspaces in diverse locations is growing.&#160; The tri-state area of Pennsylvania, New York, and New Jersey serves many kinds of businesses [&#8230;]]]></description>
								<content:encoded><![CDATA[
<p>Shared workspaces and coworking spaces are on a
brisk upward trend in popularity. Our work is becoming more remote, and our
business travel is occurring more frequently. A need for finding dynamic and
efficient workspaces in diverse locations is growing.&nbsp;</p>



<p>The tri-state area of Pennsylvania, New York, and
New Jersey serves many kinds of businesses and industries. A guide to finding
shared workspaces here is as necessary as the spaces themselves.&nbsp;</p>



<p>But what’s the difference between a shared workspace
and a coworking space? In the simplest terms, the difference between shared
workspaces and coworking spaces is a matter of scale and amenities. Coworking
spaces often offer more temporary solutions, suitable for start-up businesses,
as well as individual entrepreneurs or freelancers. Shared workspaces tend to
provide longer leases and more dynamic resources, better suited to more
extensive corporate business needs or well-established companies.&nbsp;</p>



<p>This guide focuses on the business traveler in need
of flexible spaces in the tri-state area. If you’re traveling to one of the
major hubs in Pittsburg, Philadelphia, Newark, Buffalo, or Rochester, check out
some of the best resources the areas have to offer.</p>



<p><a href="https://beautyshoppe.co/" target="_blank" rel="noreferrer noopener">Beauty Shoppe</a>—Pittsburgh, Pennsylvania</p>



<p>Offering a variety of locations for coworking spaces
in the historical buildings of the city, <em>Beauty Shoppe </em>is open 24 hours
a day, 7 days a week. They offer a variety of memberships and a range of
resources, including meeting rooms and private phone booths.</p>



<p><a href="https://www.1776.vc/philadelphia/" target="_blank" rel="noreferrer noopener">1776</a>—Philadelphia,
Pennsylvania&nbsp;</p>



<p>&nbsp;An upcoming coworking and shared workspace in
the Philadelphia community, <em>1776</em> boats eight locations, with services
ranging from private offices to individual desks.&nbsp;</p>



<p><a href="https://lp.co/newark/" target="_blank" rel="noreferrer noopener">Launch Pad</a>—Newark, New Jersey&nbsp;</p>



<p>With a central location in the city, <em>Launch Pad</em>
offers the spectrum of coworking and shared workspaces—from communal desks to
private offices. The space even provides customizable solutions for
clients.&nbsp;</p>



<p><a href="https://liquidspace.com/us/ny/buffalo" target="_blank" rel="noreferrer noopener">Liquid
Space</a>—Buffalo, New York</p>



<p>What makes <em>Liquid Space</em> unique is their
on-demand approach to workspaces. They provide flexible, mobile, and online
booking, permitting instant access to private offices—by the hour or the
day.&nbsp;</p>



<p><a href="http://carlsoncowork.com/benefits/" target="_blank" rel="noreferrer noopener">Carlson
Cowork</a>—Rochester, New York</p>



<p>Carlson Cowork offers a range of all the basic needs
for a coworking space. They even have available conference rooms for meetings
and a foosball table for brainstorming the next big idea.</p>



<p>Today’s Best Western hotels also provide an
assortment of shared workspace amenities, from meeting rooms to large-scale
conference spaces, including communications technology. No matter which city
you visit, you can find everything needed for your business. </p>



<p>To check out the locations and coworking resources available at
Today’s Best Western hotels in the tri-state area, visit&nbsp;<a href="https://www.bestwestern.com/en_US/book/hotel-search.html">www.bestwestern.com</a>.
In
order to get the most out of your travel, you can browse <a href="https://www.bestwestern.com/en_US/best-western-rewards/business-advantage.html">Best Western
Rewards Business Advantage</a> and sign up today. </p>



<hr class="wp-block-separator"/>



<h4>Meta Information</h4>



<p><strong>Author:</strong> Best Western<br><strong>Meta Description:</strong> This guide focuses on the business traveler in need of flexible spaces in the tri-state area. If you’re traveling to one of the major hubs in Pittsburg, Philadelphia, Newark, Buffalo, or Rochester, check out some of the best resources the areas have to offer.<br><strong>URL Slug: </strong>       /<br><strong>Header Image:</strong><br><strong>Alt Tag:</strong> <br><strong>Image Name: </strong></p>
]]></content:encoded>
							<wfw:commentRss>http://portfolio.thecobaltcreative.com/project/traveling-the-tri-state-area-for-business-you-need-to-check-out-these-co-working-spaces/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
							</item>
		<item>
		<title>Chatbots Forecasted to Command 30% Market Growth</title>
		<link>http://portfolio.thecobaltcreative.com/project/chatbots-forecasted-to-command-30-market-growth/</link>
				<comments>http://portfolio.thecobaltcreative.com/project/chatbots-forecasted-to-command-30-market-growth/#respond</comments>
				<pubDate>Sun, 29 Mar 2020 21:25:48 +0000</pubDate>
		<dc:creator><![CDATA[cobaltadmin]]></dc:creator>
		
		<guid isPermaLink="false">http://portfolio.thecobaltcreative.com/?post_type=project&#038;p=195</guid>
				<description><![CDATA[Evolution in technology is as old as technology. The advent of paper revolutionized the way we organize, communicate, and document information. Inventing the internet transformed the speed and breadth of data we have access to worldwide. In recent years, we have seen the rise of smart mobile technology. Our phones have evolved from a primitive [&#8230;]]]></description>
								<content:encoded><![CDATA[
<p>Evolution in technology is as old as technology. The
advent of paper revolutionized the way we organize, communicate, and document information.
Inventing the internet transformed the speed and breadth of data we have access
to worldwide. In recent years, we have seen the rise of smart mobile technology.
Our phones have evolved from a primitive game of Cup and String to a computer
that can render video, photo, or face-to-face chats with a loved one on the
other side of the world. Around 2008, we began seeing the evolution of mobile
apps taking on the ubiquity of websites. And today, a new force of technology
is on the rise, challenging traditional communication channels like phones,
email, websites, and mobile apps.&nbsp;</p>



<p>The numbers for the evolving rise of chatbots are
staggering. Studies point toward a near future in which chatbots command a
large share of the market. There are myriad reasons for this growth, but let’s
take a look at the numbers first.&nbsp;</p>



<p>According to a study conducted by&nbsp;<a href="https://www.gminsights.com/request-sample/detail/2643?utm_source=PrNewswire.com&amp;utm_medium=referral&amp;utm_campaign=Paid_PrNewswire" target="_blank" rel="noreferrer noopener">Global Market Insights</a>, “AI-based chatbots,” like&nbsp;<a href="https://botco.ai/" target="_blank" rel="noreferrer noopener">Botco.ai</a>, “are projected to showcase the fastest growth in
coming years with an anticipated CAGR (Compound Annual Growth Rate) of more
than 52%.” Although the stand-alone segment in the chatbot market, according
to&nbsp;<a href="https://finance.yahoo.com/news/chatbot-market-growth-predicted-over-100000700.html" target="_blank" rel="noreferrer noopener">PR Newswire</a>, is expected to experience healthy growth (around
29%), the cloud-based models are projected to grow much closer to the overall
number of chatbot market growth, at 51%. As cited in this aforementioned&nbsp;<em>Yahoo!
Finance</em>&nbsp;article, by 2024, the e-commerce sector is predicted
to register over 34% gains.&nbsp;</p>



<p>Explanations for such impressive and ubiquitous
growth are aplenty. In addition to market demand for the utilization of
chatbots being due to online marketing, promotions, and advertising, PR
Newswire says, “The main features accelerating the chatbot market growth are
technological features, individuality, and customization. They provide
customized marketing abilities, such as sending personalized messages.”</p>



<p>Investments in R&amp;D and market development from
major players such as Google, WeChat, Microsoft, and many more, offer an
understanding for chatbot’s growth, plus added vision for their continued
expansion. Also, the use of AI technologies allows chatbots unique access to
becoming smarter with time. Implementing video or still images also permits
chatbots to diversify how companies communicate with their customers. Further,
chatbots permit access to information or communication 24/7, without the need
for human support, as well as the capacity to communicate in real-time
conversation. Even more, chatbots are extraordinarily easy to implement while
being customizable to a diversity of nuanced needs.&nbsp;</p>



<p>If you are curious about an innovative and powerful
example of chatbot development and thought leadership, book a demo with us
today!&nbsp;</p>



<p></p>



<hr class="wp-block-separator"/>



<h4>Meta Information</h4>



<p><strong>Author:</strong>  Botco.ai <br><strong>Meta Description: </strong> The numbers for the evolving rise of chatbots are staggering. Studies point toward a near future in which chatbots command a large share of the market. There are myriad reasons for this growth <br><strong>URL Slug:</strong>        /<br><strong>Header Image:</strong><br><strong>Alt Tag:</strong> <br><strong>Image Name:</strong></p>
]]></content:encoded>
							<wfw:commentRss>http://portfolio.thecobaltcreative.com/project/chatbots-forecasted-to-command-30-market-growth/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
							</item>
		<item>
		<title>The Power of Images to Drive Conversation</title>
		<link>http://portfolio.thecobaltcreative.com/project/the-power-of-images-to-drive-conversation/</link>
				<comments>http://portfolio.thecobaltcreative.com/project/the-power-of-images-to-drive-conversation/#respond</comments>
				<pubDate>Sun, 29 Mar 2020 21:25:43 +0000</pubDate>
		<dc:creator><![CDATA[cobaltadmin]]></dc:creator>
		
		<guid isPermaLink="false">http://portfolio.thecobaltcreative.com/?post_type=project&#038;p=194</guid>
				<description><![CDATA[Remember when you received that text message from your friend and didn’t understand its tone? The text contained only the letter ‘K.’ Its brevity must mean the sender is upset or annoyed, right? But, then, along comes a smiley face. Now, it’s meaning is transformed. Our sender is happy and content. The text’s fundamental meaning [&#8230;]]]></description>
								<content:encoded><![CDATA[
<p>Remember when you received that text message from
your friend and didn’t understand its tone? The text contained only the letter
‘K.’ Its brevity must mean the sender is upset or annoyed, right? But, then,
along comes a smiley face. Now, it’s meaning is transformed. Our sender is
happy and content. The text’s fundamental meaning has changed by adding an
image.&nbsp;</p>



<p>Most of us can relate to the above anecdote,
whether, at the moment, we realized the power of the image or not. But there is
a great deal further science and statistics that go into understanding the more
sophisticated manner in which images—still or video—process through our
neurological and cognitive systems.&nbsp;</p>



<p>Storytelling as a means of human communication dates
back as far as scientists can estimate. Significantly, humans accomplished our
earliest forms of documenting experiences by using a series of images on the
walls of caves to tell a story. Current marketing strategies and efforts have
witnessed a rise in the relevance and necessity of compelling storytelling.
And, in a modern context, one of the most important functions of using visual
images over text in storytelling is the speed in which communication
occurs.&nbsp;&nbsp;</p>



<p>As cited by&nbsp;<a href="https://www.fastcompany.com/3035856/why-were-more-likely-to-remember-content-with-images-and-video-infogr" target="_blank" rel="noreferrer noopener">an article</a>&nbsp;from Fast Company, according to&nbsp;<a href="http://web.archive.org/web/20001102203936/http%3A/3m.com/meetingnetwork/files/meetingguide_pres.pdf" target="_blank" rel="noreferrer noopener">research by 3M</a>&nbsp;(the company that brought us Post-it Notes),
visual images are processed 60,000 times faster than text. A visual can
communicate much faster than a piece of writing or oral communication.
Considering the fast pace of digital communication and the on-demand needs of
consumers, the speed in which marketing and advertising materials can deliver
is paramount to a company’s needs and goals.</p>



<p>What about the most robust example of modern
communication: social media? </p>



<p>We can look to social media to demonstrate the power
of images on communication. Dan Zarella,&nbsp;<a href="https://www.fastcompany.com/3035856/why-were-more-likely-to-remember-content-with-images-and-video-infogr" target="_blank" rel="noreferrer noopener">a social media scientist from HubSpot</a>,
discovered that tweets with images are 94% more likely to be shared than tweets
without an image. This statistic points not only to how much more responsive
people are to communicate with images, but it also speaks to what we prioritize
as more effective communication. Scientific studies also point in this
direction.</p>



<p><a href="https://papers.ssrn.com/sol3/papers.cfm?abstract_id=587201" target="_blank" rel="noreferrer noopener">According to the Social Science Research Network</a>,
65% of people are visual learners. This learning involves how people not only
process information but how they absorb and recall that same information. With
such a vast majority of people learning through visuals, it becomes imperative
to offer images for the sake of cognitive processing, absorption, and
recollection. Our communication must reflect what sciences and statistics have
reflected in human populations.&nbsp;</p>



<p>The advent of chatbots drives this far more dynamic
approach to communication. Being able to offer, in real-time and on-demand,
visuals images—both still and video—renders chatbots the future of complex and
effective communication. Consumers will not only process marketing and
advertising information more quickly, but they will retain and recall at higher
rates.&nbsp;

Do you want to see this type of communication in action?
Book a demo with us today!&nbsp;



</p>



<hr class="wp-block-separator"/>



<h4>Meta Information</h4>



<p><strong>Author:</strong> Botco.ai<br><strong>Meta Description:</strong>  But there is a great deal more science and statistics that go into understanding the far more sophisticated manner in which images—still or video—process through our neurological and cognitive systems.&nbsp; <br><strong>URL Slug: </strong>       /<br><strong>Header Image:</strong><br><strong>Alt Tag: </strong><br><strong>Image Name:</strong> </p>
]]></content:encoded>
							<wfw:commentRss>http://portfolio.thecobaltcreative.com/project/the-power-of-images-to-drive-conversation/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
							</item>
	</channel>
</rss>
